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Interlinking
É fato que o caminho mais rápido para indexação e um possível bom posicionamento é receber links de páginas já indexadas e que, quanto maior a força da página de origem do link, maior será o impacto. Um problema para todo novo site é conseguir esses links iniciais. Existem várias opções, desde mendigar links até comprá-los. Passando por usar links de outros sites que você já possua, que é onde quero focar, hoje.
Interlinking ou a atividade de criar links entre seus próprios sites ou sites de parceiros sempre foi um assunto delicado nas rodas de SEO. Uma prática parcialmente condenada pelos mecanismos de busca (principalmente o Google que possui o algorítimo mais sensível aos links) e com resultados difíceis de medir, mas que pode encurtar bastante o caminho para a boa indexação de um site novo.
Existem várias estratégias para fazer interlinking, umas simples outras mirabolantes, cada um pode optar pela que se sentir mais confortável, só não caia na tentação de sair criando links em todos os seus sites para todos os outros, isso não vai surtir um bom efeito e você pode acabar sendo considerado um link spammer, o que não é muito bom.
Minha estratégia é bem simples (pelo menos eu acho), divido meus sites em em 3 categorias:
Autoridades são os que possuem uma força muito grande junto aos mecanismos de busca, são os sites que tomo mais cuidado, e mesmo que não tragam o maior volume de visitas e dinheiro, são minhas propriedades mais preciosas.
Normais, são os sites que eu trato, simplesmente como sites, são os sites destinados a trazer retorno financeiro, mais tráfego que o grupo anterior e manter uma força mediana para boa nas buscas.
Spam, apesar do nome, não faço index spamming, mas é um apelido carinhoso que dei para esses sites, pois são sites que vivem de grande volume de páginas com baixa conversão (muito similar ao spam tradicional). Eu pouco trabalho para esses sites, basicamente existem para ter o maior número de páginas indexadas possíveis.
Pensando na divisão acima, criei uma espécie de tabela de preços, onde quanto mais no topo da pirâmide está o site, mais “caro” fica o anúncio e mais “verba” ele possui. Ou seja, um site autoridade, só dará links para outros sites autoridade, mas pode receber links de todos os outros. Caso um site normal precise de um link de um site autoridade, vai receber em apenas um documento, raramente receberá um link em todas as páginas e se receber será por um período curto.
Existem exceções que estudo caso a caso, mas essa regra genérica tem funcionado muito bem para mim.
Como devem ter notado, em momento nenhum falei sobre o assunto de cada site, só levo em consideração a força do site. O assunto da página de origem do link é importante para um melhor posicionamento, mas para ser indexado, qualquer link é link.
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